Metaview, a UK-based HR technology platform, has raised US$35 million in a series B funding round led by GV (Google Ventures).

Existing investors, including Plural, Vertex Ventures, Seedcamp, Coeluis Capital, True Equity, Victor Riparbelli, and Barney Hussey-Yeo, also participated.

The new funding will support the platform’s ongoing development and growth within hiring teams.

The company uses AI to improve hiring processes by capturing and analyzing data from interviews.

Metaview offers features such as automated interview notes, customizable reports, insights on candidates, and job description generation.

🔗 Source: Tech.eu

🧠 Food for thought

1️⃣ HR tech adoption lags despite critical business impact

Despite its strategic importance, HR technology has seen significantly slower digital transformation compared to other business functions like sales, marketing, and operations.

McKinsey research shows only 16% of organizations report significant performance improvements from HR digital transformation efforts, despite over 80% attempting such initiatives in recent years 1.

This adoption gap highlights the importance of Metaview’s $35 million Series B funding, as they aim to address a domain where traditional processes still dominate despite high-stakes decision-making.

The Boston Consulting Group emphasizes that “There can be no Digital Transformation without the right people,” highlighting how critical effective talent acquisition is to broader business transformation goals 2.

HR technology investment is now accelerating, with 38% of HR leaders actively implementing generative AI tools to modernize their processes, reflecting a growing recognition of recruitment’s strategic importance 3.

2️⃣ The shift from intuition to evidence-based hiring decisions

Traditional hiring has relied heavily on subjective impressions, with the World Economic Forum noting how overwhelming application volumes make it challenging for recruiters to identify qualified candidates objectively 4.

Research data indicates that AI-led interview approaches significantly improve candidate success rates in subsequent human interviews (53.12%) compared to traditional methods (28.57%), demonstrating the value of structured, data-driven approaches 4.