Cado, a UAE-based corporate gifting platform, has raised US$4.5 million in a pre-seed round with participation from Sanabil 500, a German family office, and several high-net-worth and angel investors.

The company, founded by Leila Al Marashi, operates in the UAE, Saudi Arabia, Kuwait, and the US, and plans to use the funds to support expansion in Saudi Arabia and launch in New York.

Cado said it serves over 500 clients, including Netflix, Julius Baer, Cartier, and LinkedIn.

The platform focuses on digitalizing the gifting process for businesses by connecting artisans and suppliers.

The new funding will help Cado accelerate its regional and international growth.

🔗 Source: Cado