Upfront, a fintech company based in the United Arab Emirates, has raised US$10 million in pre-seed funding through a mix of equity and debt.

The round was co-led by Palm Ventures and SABAH.fund, with participation from strategic angel investors.

Founded in May 2025 by Anas Qudah, Abdullah Alghadouni, and Mahmoud Abdel-Fattah Moursy, Upfront provides a financial platform for small and medium-sized businesses (SMBs) that integrates with accounting software to offer real-time analytics and automate payments.

The company operates in the United Arab Emirates and plans to expand into Saudi Arabia.

Upfront said it will use the new funding for product development, hiring, and scaling its infrastructure.

🔗 Source: Upfront