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Trump administration, EU clash over $7b in Big Tech fines

The Trump administration and the EU are clashing over more than 6 billion euros (US$7.01 billion) in fines issued since the start of 2024 against Google, Apple, and Meta under EU competition law and digital rules.

The companies are challenging the fines.

Trump signed a memorandum in February saying the US could consider tariffs in response to foreign digital service taxes, fines, practices, and policies on American firms.

Under Secretary of State Jacob Helberg called the penalties the biggest source of friction in the EU-US economic relationship.

The European Commission said fines are a last resort to punish breaches and deter repeat offenses.

It pointed to Meta’s 200 million euros (US$234 million) DMA penalty, plus an ongoing investigation into WhatsApp and formal proceedings into Snapchat.

🔗 Source: CNBC

🧠 Food for thought

Implications, context, and why it matters.

The specific legal battles driving the US-EU tech clash

  • Apple received a 500 million euros (US$584 million) fine under the Digital Markets Act (DMA), an EU law meant to curb the power of large digital platforms. The European Commission said Apple’s “anti-steering” rules illegally blocked app developers from telling users about cheaper offers outside the App Store 1.
  • The Commission also took issue with Apple charging commission fees on purchases that followed an external link click. Regulators said the DMA requires steering to be “free of charge” 1.
  • Meta faced a 200 million euros (US$234 million) fine over its “consent or pay” approach on Facebook and Instagram 1.
  • EU regulators said the model forced users to either pay a subscription or accept the combining and processing of personal data for personalised advertising. They said that setup did not offer a real choice, so any consent was not “freely given” 1.

Forced business model changes are the real threat, not the fines

  • The fines are small next to profits. Apple’s 500 million euros (US$584 million) DMA penalty equaled about 0.14% of its global turnover 1.
  • The bigger risk comes from enforcement that could upend how Apple makes money through the App Store, plus how Meta sells targeted ads 1.
  • The European Commission has rejected claims that the DMA should protect established business models or past profit levels. It has treated the law as a tool to reshape the market 1.
  • Ongoing pressure in the EU, plus similar scrutiny in the US, adds uncertainty for large incumbent tech companies. It also leaves room for smaller rivals such as DuckDuckGo, a privacy-focused search engine, to pick up share 2.

Recent Google developments

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