Tinder plans to launch AI-powered features for discovery and matching in the upcoming quarter to combat a decline in active users.

Tinder’s parent company, Match Group, announced during the Q4 2024 earnings call that the new AI-driven matching feature aims to offer more personalized matches.

Match Group CFO Gary Swidler shared that this feature is designed to improve match quality and user engagement.

Furthermore, Match Group intends to expand Tinder’s “Friends in Common” feature as part of its user retention strategy.

Tinder’s active user base has been steadily declining, with a 10% drop in monthly active users (MAUs) year-over-year in October.

While Q4 2024 revenue reached US$476 million, it fell short of expectations.

Match Group’s new CEO, Spencer Rascoff, is optimistic about the impact of AI, comparing it to AI-driven engagement on platforms like TikTok and Instagram.