Singapore-based research firm Momentum Works said in a report released on August 6 that TikTok Shop’s global gross merchandise value (GMV) reached an estimated US$50.3 billion in H1 2026.

Its US GMV hit US$11.8 billion, making the US its largest market ahead of Indonesia.

The report said TikTok Shop’s US ecosystem had 1.35 million stores and 20 million influencers in the period, up from 475,000 stores and 15.3 million influencers a year earlier.

The Shop tab accounted for 51.4% of attributed GMV, ahead of video at 40.4% and live at 8.2%.

Momentum Works, which describes itself as a Singapore-headquartered venture firm focused on Asia’s digital markets, said the figures were built on large-scale platform data from Tabcut and its own research.

Its H1 2025 update put those estimates at US$26.2 billion globally and US$5.8 billion in the US.

Average prices fell in 21 of 27 product categories, and 5,700 US stores exceeded US$1 million in GMV, including 506 above US$10 million.

The milestone comes as a US sale-or-ban law covering TikTok was upheld on January 17, 2025, and as US social commerce sales are forecast to surpass US$100 billion in 2026.

🔗 Source: Momentum Works

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