TikTok Shop is set to launch its platform in Spain next month as part of its strategy to expand globally.

ByteDance, the parent company of TikTok, aims to increase its presence in the ecommerce sector by inviting store owners in Spain to join the platform since August.

Some Spanish stores have already begun operations. The platform will feature a “yellow shopping cart” icon next month.

This feature allows influencers to promote and sell products through videos and livestreams.