TikTok Shop is expanding into Italy, Germany, and France, with launches in Japan and Brazil planned later this year.

The company is working with Chinese merchants to set up online stores for these new markets, starting with Italy in February.

TikTok Shop’s yellow shopping cart feature for in-video and live-stream purchases may go live by late March or early April.

Japan’s launch is set for June, while Brazil’s timeline remains unconfirmed, according to sources.

Recent TikTok developments