TikTok Shop slightly outperformed Shopee during Vietnam’s Lunar New Year shopping season, according to data from Metric, an analytics platform.

During the six weeks before Tết, from December 15 to January 25, Vietnamese consumers spent VNĐ67.7 trillion (US$2.6 billion) across 411,900 shops, purchasing 542 million products.

Revenue grew by 9 percent, with a 2 percent increase in the number of shops and a 5 percent rise in sales volume compared to the previous period.

Product categories such as beauty, women’s and men’s fashion, home goods, and food saw growth, with children’s fashion experiencing the strongest increase.

TikTok Shop held a 51 percent market share initially, rising to 52 percent as the holiday approached, while Shopee’s share declined to 48 percent.

TikTok Shop’s growth rate was nearly twice that of Shopee during the peak period, though both platforms experienced spikes during promotional campaigns.

🔗 Source: Vietnam News

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