TikTok to net $15b by 2024 while X, Threads to decline in users: report

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TikTok to net $15b by 2024 while X, Threads to decline in users: report

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Data.ai predicts that TikTok will become the highest-grossing app ever by 2024, surpassing US$15 billion in consumer spend and outperforming Candy Crush Saga.

Meanwhile, X (previously Twitter) is set to lose popularity, with daily active users (DAUs) estimated to decrease to 250 million, while DAUs of Meta’s Threads may drop to below 20 million.

More people are watching videos for news, especially on platforms like TikTok.

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