TikTok introduced a Brand Safety Center, a Brand Protection Playbook, and an AI Safety Essentials guide in Singapore on 27 October 2026, adding resources to help advertisers navigate brand safety and responsible advertising.

TikTok said the AI guide, developed with independent marketing consultancy Responsible Marketing Advisory, covers the responsible use of AI-powered creativity in advertising. The company announced the resources at its Asia-Pacific Responsible Media Forum, attended by 30 representatives from brands, agencies, and partners.

The launch comes as Singapore authorities have issued guidelines on generative AI chatbot transparency and issued guidance on the use of personal data in generative AI. Neither set of rules is specific to advertising.

The move also aligns with existing industry practice. Meta already maintains a resource explaining its brand safety and suitability tools for advertisers.

🔗 Source: TikTok

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