🧠 Food for thought

Implications, context, and why it matters.

Thailand’s link ban curbs scams yet leaves data gaps

• Thai agencies now block links in government SMS and email, mirroring Bank of Thailand’s July 2025 rule for financial firms to deter impersonation.
• Regulators have not shared channel shares for 89 billion baht in cybercrime losses from March 2022 to April 2025 1. That includes SMS or email phishing, LINE and Facebook or over-the-top (OTT) platforms meaning internet-based services delivered over mobile networks.
• Investment scams cost 10.2 billion baht through September 2024, yet officials have not said how many victims clicked links versus got manipulated via calls or chat apps 2.
• Without channel-level attribution, impact of a no-link rule stays uncertain as fraud rings moved from calls to blended hits that mix voice plus SMS or messaging when call blocking improved 3.

CPaaS and cybersecurity vendors can build no-link compliant messaging for Thai enterprises

• NBTC requires alphanumeric sender ID registration (usually 2 weeks, the registered name that appears as the SMS sender) and tells operators to screen international SMS with firewalls while flagging overseas messages 34.
• Communications Platform as a Service (CPaaS) providers and mobile network operators can set up sender ID onboarding tools plus template checks with link-free flows, while email security firms offer portals that remove links required for Thai state agencies 4.
• Planned SIM box (devices that route traffic to disguise its origin) registration and SMS firewalls open room for fraud detection that uses origin transparency with real-time filtering without blocking one-time passwords (OTPs) or transactional alerts 3.