Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Tesla extends lead in S Korea’s imported car market

Tesla sold 10,866 vehicles in South Korea’s imported car market in May 2026,  according to the Korea Automobile Importers & Distributors Association.

The company led the rankings for a third straight month and again sold more than 10,000 units.

That gave Tesla a 36.4% share of imported car sales in May, ahead of BMW at 6,555 units and Mercedes-Benz at 3,553 units.

From January to May, Tesla sold 45,020 vehicles in South Korea. That was up 250.8% from a year earlier and equal to 30.8% of imported car sales.

The streak follows Tesla taking the overall imported car lead for the first time in the first quarter of 2026, ahead of the market’s long-time leaders.

The surge was driven largely by Model Y demand, while electric vehicle subsidies, confirmed early in January instead of March, helped pull purchases forward.

Imported electric vehicle sales reached 14,520 in May, or 48.6% of the market.

🔗 Source: Chosun Daily

Recent Tesla developments

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.