Tencent Holdings is ramping up its presence in China’s short-video ecommerce sector in competition with ByteDance and Kuaishou.

Tencent’s WeChat Channels – where the short videos are posted – is set to achieve 100 billion yuan (US$13.9 billion) in ecommerce gross merchandise value this year.

To that end, the company plans to add more product categories, expand its live-streaming ecommerce team, and work with WeChat Pay to develop the necessary infrastructure for online payments.

Currency converted from Chinese yuan to US dollar: US$1 = 7.17 yuan.