Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Temu opens marketplace for US sellers

Temu, an ecommerce platform with backing from China, has expanded its marketplace to include sellers from the US.

The company has eliminated its previous invitation-only policy.

According to information on Temu’s website, the seller application process takes about 10 minutes and is typically reviewed within a day.

This change is seen as Temu’s initiative to attract American brands that ship from local warehouses, similar to Amazon’s model.

Recent Temu developments

Timeline
01-Nov-2024 🛒 Temu faces regulatory scrutiny in Vietnam ecommerce launch
  • Temu faces scrutiny in Vietnam, seeks approval
  • Launched in Vietnam, but faces compliance issues
20-Sep-2024 🌍 Temu’s price game not enough for Southeast Asia
  • Temu reaches 78 countries, GMV at $4B/month.
  • Challenges include regulatory hurdles and price wars.
14-Dec-2023 ⚖️ Temu sues Shein for ‘anti-competitive’ practices in the US
  • Temu sues Shein for anti-competitive practices.
  • Accusations include copyright takedowns and threats.
23-Nov-2023 🛒 Temu, Shein trail behind as Amazon leads holiday sales in the US
  • 90% of Temu, Shein visitors are window-shoppers
  • Amazon leads with a 56% conversion rate
25-Jul-2023 🛍️ Temu enters South Korea to set up second Asian market
  • Temu expands to South Korea, its second Asian market.
  • 235 complaints against Temu filed in the last year.

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.