Teen self-care brand Sammmm has raised 10 crore rupees (US1.15 million) in seed funding, led by Fireside Ventures, with participation from Sauce VC and angel investors Nihir Parikh, Sachin Parikh, and Shantanu and Nikhil Mehra.

Sammmm founded in February 2024 by former Nykaa leaders Mantosh Roy and Rishi Seth.

The company focuses on beauty, wellness, and lifestyle products designed specifically for teenagers, with current offerings including a moisturizer, cleanser, and lip tint oil.

The funding will help expand its product range and enhance market presence while increasing distribution channels.

The brand aims to fill a gap in the Indian market for personal care products tailored to teenagers.

Fireside Ventures highlights teenagers as a significant but underserved segment in the Indian personal care market, positioning Sammmm as a potential player in the sector.