Taobao has set aside one billion yuan (around US$142 million) to eliminate delivery charges for its users in Hong Kong on orders over 99 yuan throughout the fourth quarter of this year.

This program will run for three months and includes categories such as fashion accessories, electronics, and skincare.

Launched in October, this campaign aligns with its parent company Alibaba’s peak sales season, says C.K. Chan, head of Hong Kong and Macau operations for Tmall Taobao World.

Chan and Ye Jianqiu, general manager of Tmall Taobao World, refrained from disclosing specific targets for revenue or user numbers, instead emphasizing the enhancement of the customer experience in Hong Kong.

Alibaba’s promotional push responds to growing competition in the Hong Kong market, particularly from Pinduoduo, which introduced tailored delivery and payment options for local consumers in 2022.