Alibaba’s ecommerce platform Taobao has reported a 60% year-on-year increase in new users in Thailand after launching a localized version of the app.

This update, released just over a month ago, enables Thai users to access the platform in their local language and make payments in baht.

This initiative is part of Taobao’s strategy to expand in Southeast Asia.

It uses Alibaba’s AI translation technology to serve non-Chinese-speaking markets.

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