Taobao launches its first physical store in Hong Kong

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Chinese ecommerce company Taobao opened Saturday its first physical store in Hong Kong, partnering with local home repair platform Papabo.

Named PapaHome, the 2,322-square-meter store is located in Hong Kong’s Tsim Sha Tsui district.

The store features over 10,000 furniture and lifestyle products from 100 Taobao merchants.

Customers can try out furniture, such as sofas, and obtain item details and discounts through QR codes before placing orders online.

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