Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Tada to launch in US, Africa

Singapore-based ride-hailing platform Tada is expanding into the United States and Africa amid potential merger talks between Grab and GoTo.

After launching in Denver last July through a partnership with Drivers Cooperative Colorado, Tada plans a beta launch in New York City in May and an official launch in June, targeting a market about 1.5 to 2 times the size of Southeast Asia’s ride-hailing sector.

The company is looking to raise US$100 million to support growth in the US, Asia, and Africa, starting with Kenya in late 2026.

Its electric tuk-tuks, which offer higher earnings, are expanding to Cambodia and Kenya.

Tada’s founder Kay Woo also said the company is prepared to serve Indonesia if a merger or market opportunity arises.

🔗 Source: The Business Times

🧠 Food for thought

Implications, context, and why it matters.

Tadas fundraising target jumps far beyond its earlier rounds

  • MVLLABS, Tadas Singapore-based parent, ties its zero-commission pricing to MVL blockchain infrastructure, which it argues keeps operating costs low 1.
  • Earlier growth relied on relatively small checks, with MVLLABS Series A extension in May 2020 taking total Series A funding to just under US$10 million, led by South Koreas Shinhan Bank 2.
  • Now the company is pursuing a US$100 million investment to expand across the US, Asia, and Africa, about ten times its total Series A haul and a clear change in capital needs 1.

A Grab-GoTo merger may leave room for smaller competitors

  • Some analysts estimate a combined Grab and GoTo could reach market concentration in Indonesia as high as 99% for ride-hailing plus food delivery, while other ride-hailing estimates come in lower 3.
  • That level of control may still leave an opening if regulators set limits, as Singapores competition regulator ruled Grabs 2018 purchase of Uber anti-competitive, then tracked higher prices and weaker incentives after rivalry shrank 3.
  • Further consolidation may reshape strategies across Southeast Asia, with analysis suggesting large platforms such as Sea Limited may face pressure to pursue alliances or acquisitions 4.

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.