Swiggy, an Indian food delivery platform, has decided to focus on improving operations in cities where it already operates rather than expanding to new locations.

The company has identified limited business potential in additional cities.

During the Q2 FY25 earnings call, Swiggy CEO Sriharsha Majety emphasized the need to concentrate on areas with high growth potential.

This strategy includes places like Delhi and Bengaluru and their expanding zones.

Rising rents in city centers and demand for affordable delivery services in these areas influence this decision.

Recent Swiggy developments