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Swiggy enters B2B space with new platform for kitchen supplies
Swiggy has launched ‘Assure,’ a B2B platform for restaurants, hotels, and caterers to source kitchen supplies.
Available as Assure and Resto Assure apps on Google Play and the App Store, it offers locally sourced fresh ingredients like vegetables, fruits, dairy, and canned goods. Deliveries are handled by Scootsy Logistics, a Swiggy subsidiary.
The platform competes with Zomato’s Hyperpure, with Scootsy managing goods display and pricing adjustments.
Swiggy did not respond to inquiries about the launch, which comes amid financial struggles in its quick commerce division, Instamart.
The company has been expanding its services with initiatives like Snacc for quick food delivery, Bolt for 10-minute delivery, and Swiggy Scenes for out-of-home dining experiences.
Recent Swiggy developments
| Timeline |
|---|
| 18-Mar-2025 🏙️ Swiggy Instamart expands to 100 cities across India Swiggy Instamart expands to 100 cities, introduces ‘megapods’ and faces a Q3 loss of ₹799 crore amid growth plans. |
| 12-Mar-2025 🚚 Swiggy plans to adopt 100% EVs by 2030 Swiggy aims for a 100% electric delivery fleet by 2030, promoting responsible packaging and reskilling 1 million workers. |
| 03-Mar-2025 📉 Swiggy shares hit all-time low of $3.63 Swiggy shares drop over 5% to an all-time low amid market downturn, while rival Zomato also sees declines. |
| 19-Feb-2025 📈 Swiggy shares jump 7%, market cap hits $10.1b Swiggy shares surged nearly 7% to ₹370.90, boosting its market cap to ₹83,576 crore amid mixed market trends. |
| 12-Feb-2025 💳 Swiggy adds 2% fee on restaurant orders Swiggy to implement a 2% collection fee on orders from Feb. 16, prompting concerns from restaurant operators. |
| 10-Feb-2025 📉 Swiggy stock hits 52-week low after Q3 loss surge Swiggy’s stock hits a 52-week low following a 39.1% increase in Q3 losses, prompting Bernstein to lower target price. |
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