Substack has announced a US$20 million “creator accelerator fund” to attract video creators, especially those affected by uncertainties surrounding TikTok.

The program offers financial guarantees to offset potential revenue losses during the transition to Substack, along with early access to new features and business support.

The company aims to help video creators maintain ownership of their work and audience, addressing challenges posed by changing policies on other platforms.

This initiative is part of Substack’s shift from being a newsletter platform to a broader “creator platform” model.

While Substack has expanded its services to include microblogs, livestreaming, and website-building, creators may still need to rebuild their audience.

The new fund signals Substack’s effort become a competitive option for creators in the evolving digital landscape.