Stellantis halts full-size Ram EV pickup as demand weakens in US

Stellantis will stop developing a full-size battery-electric pickup for its Ram brand as demand for such vehicles weakens in North America.

The company said it is shifting focus and will rename its range-extended electric pickup to Ram 1500 REV, dropping its previous name, Ramcharger.

Stellantis, based in the Netherlands, owns Ram and several other automotive brands globally.

The Ram 1500 REV will use a range-extending powertrain, but additional specifications and release dates have not been disclosed.

The move comes as automakers adjust their EV strategies in response to changing market conditions.

🔗 Source: Stellantis

🧠 Food for thought

Implications, context, and why it matters.

Current 2025 sales figures reveal mixed performance in the electric pickup segment, with several models struggling despite initial enthusiasm.
Rivian R1T sales dropped 47% year-on-year to just 3,479 units, while Tesla’s Cybertruck faces a drop in sales compared to expectations despite selling 10,712 units1.
Even the market leader Ford F-150 Lightning, with 13,029 units sold, represents a relatively small fraction of overall pickup truck sales, suggesting the full BEV pickup market remains niche.
These struggling sales numbers across multiple manufacturers validate Stellantis’s assessment that demand for full-size battery-electric trucks slows in North America and justify their strategic pivot away from pure electric pickups.

Stellantis’s decision to keep the Ram 1500 REV reflects lessons from industry experience showing that range limitations severely constrain electric truck adoption.
Historical data indicates electric trucks work best for shorter routes typically under 200 miles, which explains why commercial operators gravitated toward vehicles like the Workhorse W-15 with its 80-mile range and range-extending gasoline engine2 3.
The range-extended approach allows manufacturers to offer exceptional range, towing capability, and payload performance without the weight penalties and charging infrastructure dependencies that limit pure battery-electric trucks.
By maintaining the REEV technology while dropping the full BEV variant, Ram positions itself to capture customers who want electric benefits without the practical compromises that have contributed to the mixed market performance of competing electric pickups.