South Korean credit card issuer Hyundai Card introduced PLCC 2.0 on November 13, a model that allows partner companies to use its AI tools without building their own data infrastructure.

Hyundai said PLCC 2.0 builds on about US$800 million in investment AI and data science over the past decade. Its Universe for Partners (U4P) package offers recommendation, prediction, and optimization models, with ongoing software-as-a-service updates. The company also said its Domain Cosmos data alliance covers about 260 million consumers.

Genesis, Hyundai Motor’s luxury vehicle brand, plans to adopt U4P, Hyundai Card said.

South Korea’s Personal Information Protection Act generally requires a legal basis such as consent, and limits the purposes for processing personal data. Financial data is also subject to additional sector-specific rules.

🔗 Source: Hyundai Card

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