Singapore-based AI consumer data platform, Supermom, has secured S$18 million (US$14 million) in its Series B funding round. The round included investors AC Ventures, Qualgro, Granite Asia, and Hearst Ventures.

Supermom aims to use the funding to enhance its AI tools and support international growth. The company also plans to expand its team to boost development efforts.

Founded by Joan Ong, Luke Lim, and Rebecca Koh, Supermom connects brands with consumers in Southeast Asia. The platform engages with an ecosystem of 10 million parents and 6,000 online communities.

Its clientele includes multinational firms like AIA, Kimberly Clark, and Unilever.