Sea-owned Shopee, an ecommerce platform, and Meta have launched Instagram affiliate partnerships for eligible creators in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil.

The feature allows creators to connect a Shopee affiliate account to an Instagram professional account and share Shopee affiliate products through Reels and Feed posts.

Creators can earn commissions when viewers make qualifying purchases on Shopee.

Creators can also discover and select affiliate products, and feature multiple items in a single post, marked with a shopping icon and a “commission eligible” label.

Shopee and Meta are also testing an affiliate ad solution in a limited rollout in selected Southeast Asia markets.

With the creator’s consent, Shopee sellers and brands can promote selected affiliate content as clearly labeled paid promotions.

The Instagram rollout builds on Shopee and Meta’s Facebook affiliate partnerships, which Shopee said began in 2025.

🔗 Source: Shopee

Recent Shopee developments