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Shopee launches platform to help SG sellers go regional

Shopee has launched the Shopee International Platform (SIP) in Singapore, supported by EnterpriseSG, to help local sellers access new markets.

This initiative currently focuses on expansion into Malaysia and Thailand, with plans to include the Philippines.

During the pilot phase, over 8,000 sellers from Shopee Singapore participated. They achieved an eightfold increase in both orders and gross merchandise value within three months.

The program provides free cross-border logistics, customer service, and secure payment tools to facilitate regional expansion.

Shopee is also introducing a new feature for high-performing sellers in Malaysia, giving them more control over product selection, pricing, and promotions.

Following the pilot’s success, Shopee plans to onboard more sellers monthly through an automated invitation process.

Recent Shopee developments

Timeline
23-Oct-2024 🎥 Shopee’s YouTube tag team a retort to TikTok-Tokopedia
  • Shopee partners with YouTube to counter TikTok Shop.
  • YouTube’s affluent audience may boost Shopee’s sales.
06-Jun-2024 📦 Shopee’s latest trump card is bearing fruit
  • Shopee reports record Q1 revenue of $2.7 billion
  • SPX Express enhances delivery efficiency, cutting costs
15-May-2024 📈 Shopee doubles down on in-house logistics following Q1 growth
  • Shopee boosts revenue, relies on in-house logistics.
  • Company sees growth in livestreaming, cuts marketing spend.
02-May-2024 📹 Shopee’s mimicry of TikTok Shop is starting to pay off
  • Shopee expands short-form video features to attract buyers
  • Competition rises as ecommerce platforms mimic TikTok Shop

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