ShopBack, a Singapore-based shopping and rewards platform, said on October 20 that it had partnered with Tada, a Singapore-headquartered ride-hailing platform, to let users pay for rides with ShopBack Pay and redeem previously earned cashback against fares.

Users can also earn up to S$10 (US$7.8) in cashback per trip.

During an initial phase through early October, ShopBack said it drove S$300,000 (US$235,000) in ride value on Tada.

It added that account linking doubled week on week during the same period.

The partnership extends ShopBack Pay into ride-hailing for the first time.

ShopBack already works with online and offline merchants in Singapore, and its payments arm is licensed by the Monetary Authority of Singapore as a major payment institution.

For Tada, the partnership adds a rewards-based payment option to a platform with a zero-commission model for drivers.

Rival Grab already bundles transport and digital payments in one app.

🔗 Source: ShopBack

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