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SG watchdogs receive no complaints about misleading AI ads
Singapore’s consumer watchdogs, CASE and CCS, have received no complaints about misleading AI-generated ads, Deputy Prime Minister Gan Kim Yong said in a written parliamentary reply on Feb. 25.
The government relies on laws like the Consumer Protection (Fair Trading) Act to protect consumers from false claims, including those involving AI content.
The Council for Estate Agencies expects property agents to provide sufficient disclaimers when using AI-altered images and has taken enforcement action, though it did not specify the nature of these actions.
From January to November 2025, CEA received three complaints about insufficient disclaimers on AI-enhanced property ads. CEA is reviewing regulations to better guide AI use in property marketing.
In September 2025, CCS released an AI Markets Toolkit and updated ecommerce guidelines to promote transparency and responsible AI use.
Gan urged consumers to report misleading claims to CASE for assistance, with CCS investigating and enforcing where needed.
🔗 Source: The Straits Times
🧠 Food for thought
Implications, context, and why it matters.
Singapore’s AI ad rules build on a long history of policing property listings
- The Council for Estate Agencies (CEA) received three complaints about property ads that lacked clear disclaimers while using AI-enhanced images from January to November 2025 1.
- CEA has long monitored property marketing, including probes into “dummy ads” posted without owner consent as early as 2011 2.
- Penalties for misleading ads can bite even without AI. One real estate salesperson (RES) paid $14,000 in fines and served a five-month suspension starting in October 2023 after advertising prices far below developers’ rates as “bait” to draw buyers 3.
- CEA’s current review to add guidance on artificial intelligence in property ads continues existing enforcement work, rather than starting from scratch 1.
Publishers and deployers of AI content face legal risk. Developer liability remains unsettled
- Misleading AI content also raises legal liability questions.
- In Singapore, a business or individual who takes AI-generated output and publishes it, such as posting it online, can face liability for illegal or harmful content like falsehoods or defamation as if they wrote it 4.
- A Canadian tribunal held Air Canada responsible for incorrect information from a chatbot on its website. The tribunal rejected the airline’s claim that the chatbot was a “separate legal entity” 4.
- For firms using AI, accuracy disclaimers alone may not erase liability. How responsibility shifts away from AI developers still turns on the facts and remains unsettled in law 4.
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