HeyMax, a Singapore-based loyalty and travel rewards platform, has raised US$11 million in a series A funding round led by Peak XV Partners, with participation from Betatron Venture Group and existing investors.

The company, founded in 2023, plans to use the funds to develop its product and expand into Japan, Taiwan, and Australia by the end of 2026.

HeyMax offers a unified rewards system called Max Miles, allowing users to earn and redeem points across more than 800 brands and transfer them to over 30 airline and hotel programs.

The platform also features tools to simplify earning and redemption, including fixed-rate flight booking and automatic card selection.

Since its launch, HeyMax has grown to over 150,000 users and issued more than 500 million Max Miles annually.

🔗 Source: HeyMax