Graas.ai, a Singapore-based data-for-commerce company, has raised over US$9 million in a pre-series B funding round led by Tin Men Capital, with participation from Incred Wealth, Orzon, Integra Partners, and Yuj Ventures.

According to the company, the funding will help launch Agent Foundry, described as a proprietary environment for ecommerce brands to automate tasks using AI-driven agents.

Graas.ai said that Agent Foundry is designed to address rising customer acquisition costs, pricing optimization, margin erosion, and inventory mismanagement for both direct-to-consumer and marketplace brands.

Graas.ai said all agents are developed in-house and tuned to specific business needs.

The company holds certifications for data security and compliance, including SOC2, GDPR, PDPA, and ISO standards.

🔗 Source: Graas.AI

🧠 Food for thought

1️⃣ Rising customer acquisition costs create urgent demand for automation tools

The timing of Graas.ai’s funding reflects a critical pain point hitting e-commerce brands worldwide.

Customer acquisition costs have surged 222% over the past decade, with the average loss per newly acquired customer increasing from $19 to $291. This trend is accelerating, with CAC projected to rise another 40% from 2023 to 2025, reaching an average of $68-$78 per customer2.

These escalating costs stem from increased media expenses, intensified competition for consumer attention, and new privacy regulations that limit targeted advertising effectiveness3.

When Graas.ai’s CEO states that commerce needs agents that “actually run the play” rather than just provide insights, this addresses a fundamental business reality: brands can no longer afford manual processes when every customer costs significantly more to acquire.

The company’s Agent Foundry directly addresses the core drivers of rising CAC through automated pricing optimization, inventory management, and campaign performance analysis—operational efficiencies that are essential when margins are under pressure.

2️⃣ E-commerce AI market shifts from advisory tools to autonomous decision-makers

Graas.ai’s positioning reflects a broader industry evolution from AI copilots to truly autonomous agents.

The global e-commerce market is projected to reach $8.65 billion by 2025, with AI agents becoming integral to operations rather than supplementary tools4. Major players like Amazon, Google, and Walmart are already competing to develop AI shopping assistants capable of making autonomous purchases5.