🧠 Food for thought

Implications, context, and why it matters.

Serval’s reported 6x growth centers on AI workflow automation

• Serval reported 6x growth in 3 months per a LinkedIn post by investor Pablo Srugo. It pitches an AI native workflow tool that builds automations from natural language. ServiceNow draws complaints on complex deployments, while the agent turns requests like “create onboarding workflow” into code without outside consultants. Customer testimonials say it automates over 50% of help desk requests.
• Its dual agent design splits building from execution with safety checks. If someone asks to “delete all company data,” it refuses and suggests options like password resets. Legacy tools can take months with consultants, while Xurrent says it averages a 5 week setup. The $1B valuation assumes scale into HR plus finance plus legal. Its workflow as code model treats workflows like software that can be generated, versioned, and audited.

SIs can package migrations from ServiceNow’s $32B IT service management (ITSM) market

• Xurrent says a UK insurer cut costs 50% and hit 70% self service resolution in 90 days after leaving ServiceNow. SIs plus MSPs can package repeatable moves by mapping common ServiceNow workflows to AI native tools for firms unhappy with complex pricing or extra AI add on fees.
• ITSM is projected to reach $32B by 2032, while ServiceNow brings in over $12.5B in annual recurring revenue (ARR) yet faces rivals on price including Freshworks’ Freshservice at $19 per month for small and medium sized businesses (SMBs) and Xurrent at $42 per month for enterprises.
• Real replacement openings appear in process heavy industries with long implementation cycles. InvGate is an IT service desk vendor focused on no code tooling. It says its customer TroGroup cut its critical incident backlog 90%. Fast deploy options win when speed and simplicity matter for specific cases.