Samsung Electronics said on June 9 it will introduce external generative AI tools such as Google’s Gemini and OpenAI’s ChatGPT across all affiliates this month.

Affiliate CEOs will be tasked with applying AI to eight business functions, including development, procurement, manufacturing, logistics, marketing, sales, customer service, and corporate support.

Lee Jae-yong had earlier called for AI adoption across Samsung Electronics’ value chain, from research and development to manufacturing, marketing, and support.

The company said the effort is part of a broader push to overhaul work processes and corporate culture.

Samsung said it will pair the wider rollout with job-specific operating guidelines and advanced security systems to manage risks.

🔗 Source: Yonhap

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