Samsung Electronics plans to enhance its on-device AI capabilities in 2025 to exceed global market growth in consumer electronics.

The global market for smartphones, TVs, and home appliances is estimated to grow by approximately 3% this year.

Samsung’s mobile device sector aims for a 4% to 5% increase. AI integration in products like refrigerators, washing machines, robot vacuums, and the Galaxy S24 series is expected to drive growth in TVs and home appliances.

The company faces competition from Chinese brands Huawei and Xiaomi, especially in offering high-quality smartphones at lower prices. To differentiate itself, Samsung will focus on security and convenience.