Samsung eyes new foldable design similar to Apple plans

Samsung is considering whether to release a successor to its Galaxy S25 Edge, after COO Won-Joon Choi said sales of the initial model were “relatively lower” than other lineups.

The company has not committed to launching a new super-thin phone or a TriFold device, which costs about US$2,900, but Choi said it is exploring a wider version of its Galaxy Z Fold that could mirror the form factor Apple is reportedly planning for its first foldable model.

The Galaxy S25 Edge, introduced last year as a 5.8mm-thin device, saw relatively lower sales, with Choi citing its weaker battery endurance compared to higher-end phones.

Samsung also highlighted ongoing foldable development, including a single-fold model certain to arrive this summer, and is evaluating options for a cheaper foldable device.

The new Galaxy S26 lineup features a privacy display and enhanced AI, but Choi said the privacy screen, initially planned for the S25 Ultra, was delayed by technical challenges.

🔗 Source: Bloomberg

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The Galaxy S25 Edge’s sales numbers suggest it underperformed within Samsung’s lineup

SamMobile put Galaxy S25 Edge sales at 1.01 million units after its May 2025 launch 1.
Over the first six months after launch, SamMobile listed 4.5 million units for the Galaxy S25+ and 10.98 million for the Galaxy S25 Ultra, while the S25 Edge arrived later than those models 1.
The Elec wrote that Samsung weighed an Edge model as a possible replacement for the Plus in the Galaxy S26 series, since the Plus has often lagged the standard and Ultra models 2.
Samsung has not made a public promise on a follow-up super-thin phone, and it is still weighing a successor to the S25 Edge.
Samsung mobile chief operating officer won-joon choi tied softer Edge sales partly to battery endurance that trails higher-end phones.

Samsung’s form factor experiments add pressure in the U.S. Apple rivalry, but motives are mixed

CNBC linked Samsung’s thin-phone work, including the Galaxy S25 Edge, to fresh Apple-Samsung competition in the U.S. 3.
Samsung is also testing a wider Galaxy Z Fold that could match the form factor Apple reportedly plans for its first foldable model.
Canalys data cited by CNBC put Samsung’s U.S. share at 31% in the second quarter, up from 23%, while Apple fell to 49% from 56% 3.
CNBC said Apple is expected to ship a slimmer iPhone to compete with the Galaxy Edge, while JPMorgan’s samik chatterjee told CNBC investors are watching for a first foldable iPhone as part of an iPhone 18 lineup in September 2026 3.
Analysts quoted by CNBC traced much of the June-quarter shipment shift to tariffs and related disruption, rather than consumer demand for new form factors 3.