Salesforce has expanded its startup program to Malaysia and the Philippines, aiming to support local startup ecosystems.

The program offers startups access to Salesforce’s ecosystem, AI-powered products, mentorship, and joint go-to-market opportunities.

This marks the company’s presence in five markets across South and Southeast Asia, including India, Singapore, and Sri Lanka.

Since launching in 2021, the program has supported over 435 startups, including AI-focused companies like CloudFiles and Yellow.ai.

Local startups in Malaysia and the Philippines can apply through the program’s website, with evaluations conducted weekly.

Salesforce also opened a new office in Manila in late 2023 to strengthen its presence in the Philippines.

🔗 Source: Salesforce