Salesforce CEO Marc Benioff called for increased regulation of artificial intelligence (AI) after reports of suicides linked to the technology at the World Economic Forum in Davos.

Benioff said that AI models have been used as tools in harmful ways, describing them as “suicide coaches.”

He compared the lack of regulation in AI to the early days of social media, which he previously said should be treated like a health issue and regulated as cigarettes.

In the US, AI regulation remains unclear, with some states like California and New York enacting laws to address safety and transparency concerns.

Benioff criticized current legal protections for tech companies under Section 230 of the Communications Decency Act, which shields platforms from liability over user content, suggesting it may need reform.

He emphasized the importance of balancing innovation with safeguards to prevent harm.

🔗 Source: CNBC

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