Fintech Reap said on November 5 that it signed a memorandum of understanding with Meitu’s EveLab Insight and Pivota to explore AI-enabled beauty shopping, checkout, and payments.

EveLab Insight, Meitu’s beauty technology unit, provides skin analysis tools and publishes MakeupPlus, which offers virtual makeup. Under the proposal, shoppers who consent could receive personalized recommendations through MakeupPlus.

Pivota, a commerce technology company, would assess products, merchants, and purchase channels, while Reap would handle checkout and order confirmation through supported integrations.

EveLab Insight has also worked with Shiseido’s EFFECTIM brand.

Shoppers would remain in control and, where required, review payment details and approve payment with a passkey. Reap said its service is designed to support agent-initiated card payments under user-approved mandates. Separately, BBVA and Visa have tested an AI agent-initiated transaction.

The companies said they are exploring the integration. The announcement does not say the service has launched.

🔗 Source: Reap