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Rakuten expands autonomous delivery with advanced robots

Japan’s Rakuten Group will expand its autonomous delivery service on Feb. 27. The new service will feature advanced robots from US-based Avride and will extend coverage in Tokyo.

The service will now cover all of Harumi and parts of Tsukishima and Kachidoki, increasing delivery points to over 90.

Since its launch in November 2024, it has included stores like Starbucks Coffee Harumi Triton Square and Supermarket Bunkado Tsukishima.

Rakuten plans to deploy Avride’s robots in Japan for the first time, scaling up to a fleet of 10 while upgrading its delivery management system.

The robots meet Japan’s Robot Delivery Association safety standards.

Operating daily from 10:00 am to 9:00 pm, the service charges a 100 yen (US$0.67) delivery fee and supports Rakuten-affiliated payment methods.

Recent Rakuten developments

Timeline
30-Jan-2025 📉 Rakuten drops IPO plan, shifts strategy in competitive market
  • Rakuten cancels IPO for securities arm
  • Focus shifts to partnership with Mizuho Securities
20-Jan-2025 🤖 Rakuten justifies mobile losses with AI investment: CEO
  • Rakuten emphasizes AI for telecom growth
  • Plans AI assistant as shopping and travel agent
02-Dec-2024 💰 Rakuten to raise $500m via bond sale
  • Rakuten plans to raise $500M via bond sale.
  • Hybrid perpetual notes to be issued with five-year call.
13-Nov-2024 💳 Rakuten sells 15% credit unit to Mizuho for $1.1b
  • Rakuten sells 15% of card unit for $1.1B
  • Funds will boost financial stability amid mobile woes

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