Pinterest Q3 revenue up 17%, users reach 600 million

Pinterest reported Q3 2025 revenue of US$1.1 billion, up 17% year-on-year.

The company reached 600 million global monthly active users, a 12% increase from the previous year.

Net income for the quarter was US$92 million, up from about US$30.6 million a year earlier.

Adjusted EBITDA was US$306 million, up 24%.

Free cash flow for the quarter was US$318 million, a 30% rise.

Revenue in the US and Canada rose 9% to US$786 million, while Europe saw a 41% rise to US$193 million.

Revenue from the rest of the world jumped 66% to US$70 million.

Average revenue per user globally increased 5% to US$1.78.

Pinterest expects Q4 2025 revenue to be between US$1.3 billion and US$1.3 billion, representing 14% to 16% growth.

🔗 Source: Pinterest

🧠 Food for thought

Implications, context, and why it matters.

Pinterest posted 17% revenue growth vs 12% user growth. A 5% ARPU rise to $1.78 drove the gap, which means monetization improved.
Amazon’s advertising business grew 22% in Q3 2025 1. Its demand-side platform (DSP) added reach through Roku, Netflix, and Spotify. Pinterest likely picks up spillover through programmatic channels (automated ad-buying systems) as buyers look beyond owned-and-operated inventory (ads sold on platforms they own).
Europe revenue rose 41%, rest of world grew 66%. Pinterest is rolling out ad products in markets where Amazon posted 10% international growth ex-FX 1, though the mix between shopping catalogs and display remains unclear.

Pinterest sells ads directly in some countries; other markets use partners such as Httpool by Aleph and Mediadonuts 2. These regional ad-sales intermediaries provide local billing, account management, and support. Coverage spans Europe and Asia-Pacific (APAC). They also reach Africa, the Middle East, then Latin America (LATAM).
In Brazil, 42.2 million people use Pinterest, with strong bases in Mexico and Germany 3. Amazon plans same-day delivery in 2,300 U.S. cities by the end of 2025 1.
Software-as-a-Service (SaaS) teams building feed management or localization tools can move because shopping ads are “available only in some markets” 2, so integrating product catalogs in newly supported countries delivers first-mover advantage before the ad marketplace matures and revenue per thousand impressions (RPM) compress.