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Philippine ecommerce enabler Etaily hits $100m annual revenue

Etaily, a Philippine-based ecommerce solutions provider, has US$100 million in annual recurring revenue (ARR) since its founding in 2020.

The company is backed by prominent investors, including Ayala Corporation, the Gokongwei group, SKS Capital, and Pavilion Capital, a private equity firm under Temasek Holdings.

It plans to expand across Southeast Asia, starting with Singapore, offering omni-channel retail integration and marketplace management services.

In 2023, Etaily secured US$17.8 million in series A funding to improve its technology platform and support its regional expansion efforts.

To support this expansion, the company appointed Lester Cuneta as chief growth officer in late 2024. Cuneta brings experience from Alibaba’s Synagie Group and Unilever Philippines to refine Etaily’s market entry strategies.

Etaily has also partnered with PiMerce, a data-driven commerce company, to improve operational efficiency through actionable insights.

This collaboration is part of Etaily’s strategy to strengthen its technological capabilities as it scales in the region.

Recent Etaily developments

Timeline
30-May-2024 🚀 Philippine ecommerce enabler Etaily expands to Singapore
  • Etaily expands to Singapore after US$17.8M funding
  • Company aids brands entering Southeast Asia’s ecommerce
13-Dec-2023 💰 Philippines’ Etaily secures $17.8m to expand across Southeast Asia
  • Etaily raises $17.8M for expansion
  • Funding to boost in-house brands
14-Nov-2023 📈 Ecommerce enabler Etaily raises $17.8m to expand in SEA
  • Philippines sees 6M new digital consumers in 2022
  • Etaily raises $17.8M to expand in Southeast Asia
26-Jan-2022 💰 🇵🇭 ecommerce enabler banks $4.3m in seed extension

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