Perplexity launches AI web browser for select subscribers

Perplexity AI has introduced a new web browser called Comet to compete with giants like Google and Microsoft.

Comet integrates with applications like Slack and allows users to ask questions using voice and text inputs.

The browser is available to Perplexity Max users with a US$200 per month subscription, with invite-only access planned for summer.

Perplexity previously faced allegations of content plagiarism and has introduced a revenue-sharing model with publishers.

In May 2025, reports indicated that the company was in late-stage discussions to raise US$500 million at a valuation of US$14 billion.

The company aims to improve Comet by adding features based on user feedback.

🔗 Source: CNBC

🧠 Food for thought

1️⃣ AI browsers represent a fundamental shift in how we interact with information

Perplexity’s Comet launch follows a trend of companies reimagining browsers as AI-first platforms rather than mere gateways to information.

This shift is evidenced by Microsoft’s integration of Copilot into Edge, Opera’s introduction of AI coding capabilities, and Brave’s built-in AI assistant, all aiming to transform passive browsing into interactive, task-oriented experiences 1.

The browser is evolving from a tool that simply displays web pages to an intelligent interface that can interpret content and help users complete complex tasks without switching contexts 2.

What makes Comet particularly notable is how it centralizes tasks like booking meetings and summarizing content directly within the browsing experience, suggesting a future where browsers function more like operating systems for AI assistants than traditional web navigation tools 2.

This represents a significant evolution in browser functionality since the introduction of tabbed browsing, with potential to reshape how consumers and businesses access and process information online.

2️⃣ The $200 monthly price point signals a strategic focus on high-value professional users

Perplexity’s decision to launch Comet exclusively to Max subscribers at $200 monthly reveals a deliberate high-end positioning strategy rather than pursuing mass-market adoption.