OpenAI, the creator of ChatGPT, is exploring the possibility of incorporating advertisements into its platform.

CFO Sarah Friar mentioned that OpenAI is evaluating an ads-based business model with careful consideration.

Friar clarified there are currently no active plans to implement ads, but the idea is under consideration to meet the financial demands of its AI development.

Founder Sam Altman expressed reservations about using ads for revenue.

In a recent talk at Harvard Business School, he described ads as a “last resort,” finding the combination of AI and advertising unsettling.

Recent OpenAI developments