OpenAI on November 10 launched Business Hub in beta, allowing companies to create verified profiles and view limited engagement data as it tries to make ChatGPT a product-discovery tool.

Companies can update details about their products and services. Eligible businesses can also launch specialized agents inside ChatGPT to answer user questions about the company and its products.

OpenAI did not detail the verification process. Benji Shomair, the company’s vice president of monetization, said OpenAI uses different methods across business types and markets.

The release follows OpenAI’s scaling back of broader shopping plans. Perplexity, a US-based AI search startup, already runs a merchant program and offers AI-powered shopping tools.

The US Federal Trade Commission’s guidance says consumer protection rules apply to AI chatbots, including requirements to disclose commercial relationships behind recommendations.

🔗 Source: TechCrunch