Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

OpenAI adds ChatGPT personalization, email editing feature

OpenAI has introduced new personalization features for ChatGPT, allowing users to adjust the chatbot’s tone and style.

Users can now control qualities such as warmth, enthusiasm, emoji usage, headers, and lists through the personalization menu in the ChatGPT app.

OpenAI also added preset personality styles, including options like professional, friendly, or cynical.

A separate update lets users edit and format email drafts directly within the chat, including highlighting specific text for targeted changes.

These updates began rolling out on December 20.

🔗 Source: The Verge

🧠 Food for thought

Implications, context, and why it matters.

Personalization features still unclear across plans and platforms

  • The company did not say which ChatGPT plans get the new personalization, or whether it works on web, iOS, and Android. IT admins need to know if these controls can be set centrally or used via the OpenAI API.
  • A third-party comparison says ChatGPT Enterprise uses session-based memory that applies only within one conversation and lacks cross-session retention by default 1. That leaves open whether settings carry across chats, devices, or require repeat setup. Unclear sync makes it hard to judge value for consistent team voice.
  • OpenAI also did not say if the API exposes personalization. If it is not available programmatically, third-party tools and workflows cannot apply it at scale.

Developers can build brand-safe email tools on top of ChatGPT personalization

  • Email-drafting and tone controls open a path for Outlook add-ins that enforce company voice. The ChatGPT Add-in for Gmail says it generates instant replies and polished drafts 2.
  • MailMaestro suggests demand for help that keeps a professional tone while speeding up writing. The app says users write emails 4–6x faster 3. Builders can pair personalization with CRM data or compliance rules to offer one-click edits that keep brand tone across teams.
  • Developers have a short window to confirm which features the API supports and ship add-ins before platforms offer similar tools.

Recent OpenAI developments

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.