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OnlyFans sells 16% stake to Architect for $535m

OnlyFans agreed to sell a 16% stake to San Francisco-based investment firm Architect Capital for US$535 million, valuing the platform at US$3.15 billion.

Architect and OnlyFans did not immediately respond to Reuters requests for comment.

Founded in 2020, Architect Capital had been in exclusive talks in January to buy nearly 60% of OnlyFans.

Under owner Leonid Radvinsky, OnlyFans grew into an adults-only business generating more than US$1 billion in annual revenue.

🔗 Source: Reuters

🧠 Food for thought

Implications, context, and why it matters.

Strong profits sit behind the valuation

  • At US$3.15 billion, the price can understate how much cash the business makes. In fiscal 2024, it brought in US$1.41 billion in net revenue and US$684 million in pre-tax profit 1.
  • That profit is in the same range as Match Group, which owns Tinder and Hinge and carries a market valuation above US$8 billion 2.
  • OnlyFans depends on adult content, which cuts down the investor pool and weighs on the valuation because of reputational and regulatory risk 3.
  • The price also sits well below earlier talks for a majority stake. At that stage, Leonid Radvinsky aimed to sell nearly 60% of the company, which implied an enterprise value of about US$5.5 billion including US$2 billion of debt 3.

Creator finance could open a new chapter

  • Architect Capital plans to use the deal to build financial services and products for creators on OnlyFans 3.
  • Investor materials from the San Francisco firm mention creator monetisation services, which suggests a move toward tools that handle more of creators’ business needs 4.
  • That could turn the platform into a money management center for roughly 4.6 million creator accounts 1.
  • Earnings remain concentrated. More than 70% of total payouts go to just 10% of creators 5.

Recent OnlyFans developments

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