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OCBC launches beta AI wealth app for private clients
OCBC, a Singapore-headquartered bank, unveiled OCBC WoW in Singapore on July 1.
The beta version will be released by invitation only to selected employees and customers served by OCBC Premier Private Client wealth advisers.
OCBC said this initial group includes customers with at least S$1.5 million (US$1.16 million) in assets under management.
Two AI avatars interact with customers by voice or text in English in the beta version. They show investment portfolios, personalized market news, price data, and OCBC Group insights linked to each customer’s holdings.
OCBC has not set a full rollout date. It plans to add regional languages, before expanding the app into insurance, rewards, and other banking services.
The launch follows a broader AI push. In 2023, OCBC rolled out a generative AI chatbot to 30,000 employees and said AI already makes 4 million decisions daily across risk management, customer service, and sales.
🔗 Source: OCBC
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