The National Payments Corporation of India (NPCI) is considering changes to the proposed market share limits for Unified Payments Interface (UPI) operators, including major players like Google Pay, PhonePe, and Paytm.

Currently, the NPCI is evaluating raising the market share cap for UPI – India’s digital payment system – operators from the initially proposed limit of 30% to over 40%.

UPI, India’s digital payment system, processes over 12 billion transactions monthly, making it the country’s most widely used payment platform.

The NPCI has not publicly commented on these developments; however, the initial target for enforcing market share limits was set for January 2021. The implementation has been delayed to January 1, 2025.