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New York requires social media to display mental health warnings
New York will require social media platforms with features like infinite scrolling, auto-play, and algorithmic feeds to display mental health warning labels for young users under a new law announced by Governor Kathy Hochul.
The law applies to platforms used by people in New York, but does not cover users physically outside the state.
Platforms that do not comply may face civil penalties of up to US$5,000 per violation, enforced by the state’s attorney general.
New York joins states like California and Minnesota, which already have similar social media laws to address concerns about children’s mental health.
In 2023, the US surgeon general recommended warning labels on social media platforms, echoing calls for greater safeguards for minors.
🔗 Source: Reuters
🧠 Food for thought
Implications, context, and why it matters.
New York’s social media warning-label law defines ‘young users’ as under 18 but leaves jurisdiction and implementation questions
- Covers “young users” under 18 1.
- Applies to conduct that happens in whole or in part in New York, but exempts users physically outside the state 2. That raises questions about how services check location via IP address or device settings and whether a quick trip to New York triggers the rule.
- Warning labels must appear for 10 seconds at login, 30 seconds after 3 hours of use, then hourly 1. The bill gives no guidance for users who switch devices or browsers, which could let people sidestep the timer.
Tool makers can win work with age-gating (verifying a user’s age to control access) and flexible warnings across states
- At least nine states have age verification and parental consent laws 3, with New York adding warning labels 1. Social networks face costly state-by-state rules. That creates demand for compliance tooling (software to help companies meet regulatory requirements) that offers unified age screening, geo-fencing (restricting experiences based on a user’s location), and feature toggles (software switches that turn features on or off) across states.
- The meaning of “minor” now ranges from under 13 to under 18 across state laws 3. Platforms need dynamic user interface (UI) systems that adjust warning displays, consent flows, or feature access based on age and location. Most platforms lack this in house.
- Civil penalties with fines up to US$5,000 per violation by the New York State Attorney General 1 create immediate risk for companies. Buyers may move faster to pick third-party tools that track changing state requirements.
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